Middleton Private Equity
Middleton Partners invests in both Branded and non-Branded Manufacturing and Distribution businesses across various sectors, including, but not limited to, Consumer, Retail, Foodservice, Food, Hospitality, Fitness, and more.
Middleton Partners focuses on leveraging our operational and industry experience in conjunction with a hands-on approach, leading to long-term and sustainable value creation.
Middleton’s team has extensive experience across industries and asset classes, resulting in a strong universe of internal and external operating partners for each investment.
We unlock value through our unique team comprised of enterpreneurs, executives, and investment professionals.
Industry Expertise
Extensive Network
Operational Improvements
Dedicated Investor Base
Current Areas of Focus
New platforms in Consumer Products and Commercial Foodservice
Add-on acquisitions in Consumer Products (O2C Brands) or Commercial Fitness (TAG Fitness)
Investment Criteria
Size
New Platforms: We focus on opportunities between $2,000,000-$20,000,000 of EBITDA.
Add-on Businesses: Typically looking for greater than $5mm of revenue
Sector
New Platforms: Broad interest across Manufacturing and Distribution businesses based in the USA
Add-on Businesses: Orphaned brands or businesses in the retail (outdoor, housewares, fitness, beach, cooling, seasonal, baby, pet) and commercial fitness space.
Investment Approach
We invest in industries where our experience and expertise unlock unique opportunities. We can leverage these opportunities through businesses at an inflection point where our industry experience and flexible capital lead to strong outcomes.
Current Investments
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O2C Brands
Sector: Consumer
O2C Brands is a consumer platform business comprised of six leading brands operating at the intersection of outdoor, juvenile, and family fun. O2C brings innovation to a diverse channel of customers.
O2C is a leader in the portable cooling space with their leading brands O2COOL and Treva.
Under Middleton’s ownership, O2C has made several strategic acquisitions, including Green Sprouts, Lunchbots, Ecovessel, and Ukonserve.
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TAG Fitness
Sector: Commercial Fitness
TAG Fitness is a commercial fitness platform, focusing on bringing quality strength equipment to the vertical fitness segment. Our end customers include, Fitness, Education, Multi-family, Corporate, Hospitality, Municipal, and more.
