Middleton Private Equity

We work directly alongside management teams, drawing on operating experience and relationships to build value beyond the balance sheet.

Our team combines investment professionals, operators, and entrepreneurs with hands-on experience across various asset classes. This breadth gives us a differentiated perspective on each investment and a day one value acceleration plan.

We bring to each partnership…

Experience

Operators who have built and run businesses in our target industries

Network

Deep industry relationships

Strategy

Operational playbooks developed through direct experience

Capital

Flexible and dedicated capital base

Investment Criteria

Size

New Platforms: We focus on opportunities between $2,000,000-$20,000,000 of EBITDA.

Add-on Businesses: Typically looking for greater than $5mm of revenue

Sector

New Platforms:

  • Founder or Family-owned

  • Manufacturing and Distribution

  • Based in the USA.

  • Key sectors of focus include, but are not limited to:

    • Consumer Products

    • Commercial Foodservice & Hospitality

    • Food & Beverage

    • Commercial Fitness

Add-on Businesses:

  • Consumer Products- Outdoor, Housewares, Fitness, Beach, Cooling, Seasonal, Baby, Pet

  • Commercial Fitness Equipment and Accessories

  • California Wineries

Investment Approach

We invest in industries where our experience and expertise unlock unique opportunities. We can leverage these opportunities through businesses at an inflection point where our industry experience and flexible capital lead to strong outcomes.

Current Investments

  • Sector: Food & Beverage - Winery

    Founded in 2005 by renowned Winemaker Russell Bevan, Bevan Cellars is a leading Napa Valley Winery.

    Bevan Cellars offers highly-rated wines across both accessible and highly limited, single-vineyard, ultra-premium price points.

    www.bevancellars.com/

  • Sector: Commercial Products - Fitness

    TAG Fitness is a commercial fitness platform, focusing on bringing quality strength equipment to the vertical fitness segment. Our end customers include, Fitness Centers, Education, Multi-family, Corporate, Hospitality, Municipal, and more.

    www.tagfitness.net/

  • Sector: Consumer

    O2C Brands is a consumer platform comprised of six brands operating at the intersection of outdoor, juvenile, and family fun. O2C Brands is a leader in the portable cooling space with their brands O2COOL and Treva.

    Under Middleton’s ownership, O2C Brands has made several strategic acquisitions, including Green Sprouts, Lunchbots, Ecovessel, and Ukonserve.

    www.o2cool.com

    www.trevahome.com

    www.greensprouts.com

    www.lunchbots.com

    www.ukonserve.com

    www.ecovessel.com

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